Private label brand onboarding is the process by which retailers or e-commerce platforms integrate new private label brands into their product offerings. This process typically involves negotiations, agreement on terms, and the establishment of branding guidelines. Retailers may provide support in product development, packaging design, and marketing strategies to ensure the success of the private label brand within their ecosystem. Private label brand onboarding aims to expand product diversity, increase customer loyalty, and enhance profitability by offering exclusive products tailored to the retailer's target market.
